The biggest stage in the NFL now features a celebrity no one dares to ignore—Bad Bunny. Yes, the Grammy-winning Puerto Rican artist, who has been retained for the Super Bowl Halftime Show despite some backlash. NFL Commissioner Roger Goodell said, “It’s a carefully thought through decision”
The NFL stands by Bad Bunny and will not reconsider the 2026 #SuperBowl Halftime Show amid MAGA outrage:
— Pop Crave (@PopCrave) October 22, 2025
“He’s one of the leading and most popular entertainers in the world. That’s what we try to achieve. It’s an important stage for us. It’s an important element to the… pic.twitter.com/ft6uJRthy7
Goodell reminded everyone that some criticism was inevitable with this decision. He said, “I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. When you literally have hundreds of millions of people watching, this is what happens.” Indeed, Bad Bunny’s fanbase is so huge that the entire Levi’s Stadium is expected to dance along with him during the Super Bowl.
Bad Bunny himself has made his stance clear. He has avoided major U.S. concerts, performing only in Puerto Rico, citing concerns about mass deportation of Latinos. At the Super Bowl, he will perform in Spanish, which is sure to be a unique and culturally significant moment.
In the end, the NFL says this decision is purely to maintain entertainment value and audience satisfaction. Goodell stated, “We’re confident it’s going to be a great show. He understands the platform that he’s on, and I think it’s going to be exciting and a united moment”. In other words, criticism or not, Bad Bunny is set to shine on the Super Bowl stage.
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