A New “Reich” Begins in New York — Jets Hire Frank Reich as Offensive Coordinator

159

The New York Jets have once again shown they’re not shy about shaking things up. After a brutal 3–14 season, the franchise has gone full reset mode, handing the keys of the offense to veteran coach Frank Reich. On Wednesday, the team officially announced Reich as their new offensive coordinator — and yes, play-calling duties are expected to be firmly in his hands.

The announcement sounded calm and polished, but beneath that corporate tone lies a sense of urgency. After all, when you finish 3–14, “we’re trying” and “we must fix this now” mean the same thing. The confirmation came straight from the team itself:

OFFICIAL: We've hired Frank Reich as our offensive coordinator.
— New York Jets (@nyjets) February 4, 2026

At 64 years old, Reich is anything but a newcomer. He interviewed with the Jets back in late January and ultimately beat out a shortlist that included Darrell Bevell, Ronald Curry, Greg Roman, and Lunda Wells. In true NFL fashion, experience won the day.

The Jets didn’t hold back in praising their new hire. In a lengthy statement, the team highlighted exactly why they believe Reich is the right man for the job:
“Frank has a rare combination of experience, creativity, and calm under pressure, he’s lived this game from every angle – as a quarterback in this league and as a coach who’s led offenses at the highest level. He is unique in his ability to see the game for what it is right now and adapt when appropriate. Frank understands offense and how to utilize the strengths of players. I am looking forward to how he will help this team have success.”

Reading that, you’d think Reich alone might be the cure for every offensive headache the Jets have endured. Reality, of course, is a bit more complicated.

Under new head coach Aaron Glenn, the Jets have completely overhauled their coaching staff. Both coordinators were fired, along with several position coaches. Translation: the previous setup inspired zero confidence, and patience has officially run out.

Reich last appeared in the NFL with the Carolina Panthers in 2023, where his tenure ended after just 11 games. Before that, he served as head coach of the Indianapolis Colts from 2018 to 2022. Eagles fans will remember him fondly as the offensive coordinator during Philadelphia’s Super Bowl LII championship season in 2016–17. More recently, Reich spent 2025 as Stanford’s interim head coach, working under Cardinal GM Andrew Luck — a familiar face from their Colts days.

So now the Jets are betting big on experience. The real question is whether that experience finally translates into wins, or if this becomes yet another chapter in the long-running story of “great hire, disappointing scoreboard.”

159