The NFL just reminded everyone who truly runs the entertainment world, and it did so with a rivalry that never disappoints. The decision to stream the Packers vs Bears NFC Wild Card Game exclusively on Amazon Prime turned out to be a masterstroke. Historic rivals, playoff stakes, and a dramatic comeback proved to be the perfect recipe for record breaking viewership.
Amazon Prime confirmed that the Packers Bears playoff matchup became the most streamed NFL game of all time. Yes, all time. According to reports, the previous benchmark was held by Netflix during its Christmas Day NFL broadcast, but that crown has officially been taken and then some.
The @packers–@Bears Wild Card game on @PrimeVideo averages 31.61 million viewers, shattering all-time @NFL streaming record by 4M+ and delivering most concurrent viewers and highest single-day global viewership ever on Prime.
— PrimeVideoSportsPR (@PrimeSportsPR) January 13, 2026
Details: https://t.co/AWFGjsOy36 pic.twitter.com/90gVQXAO7A
To put that into perspective, the earlier streaming record stood at 27.5 million viewers. This rivalry did not just edge past it, it blew right through it.
Previous high was 27.5M for Netflix on Christmas
— Andrew Marchand (@AndrewMarchand) January 13, 2026
And honestly, no one should be shocked. Bears vs Packers is not just a game, it is football heritage. Their last two regular season meetings were nail biters decided in the final seconds, so fans knew fireworks were coming. What they got was an instant playoff classic.
After trailing 21–3 at halftime, the Chicago Bears flipped the script and stormed back to stun Green Bay 31–27. The comeback win sends Chicago to the NFC Divisional Round, where they will host the Los Angeles Rams in prime time. Drama, legacy, and chaos, exactly how the NFL likes it.
Wild Card Weekend as a whole was a ratings monster. CBS delivered massive numbers with the Bills vs Jaguars game, setting new records for the early Sunday window.
“NFL ON CBS” follows up its record-breaking regular season with the most-watched AFC Wild Card game in the early Sunday window on record
— CBS Sports PR (@CBSSportsGang) January 13, 2026
🏈 Bills-Jaguars averaged 32.710 million viewers, up +5%
🏈 Peaked with more than 41 million viewers pic.twitter.com/whI5OFurxy
FOX was not left behind either, leading the weekend with jaw dropping numbers of its own.
FOX Sports holds the winning hand, leading all networks in viewership on #WildCardWeekend!
— FOX Sports PR (@FOXSportsPR) January 13, 2026
☑️41 million for #SFvsPHI – most watched telecast of the weekend on any network
☑️28 million for #LARvsCAR – best Saturday afternoon NFL Wild Card Game on any network since 2011 pic.twitter.com/5EAsNvHxVi
Different networks, different platforms, same result. The NFL dominates. Streaming or traditional TV, it simply does not matter. Football is king, and Wild Card Weekend just proved it again.
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